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CONQUER INDIFFERENCE
EVERYTHING YOU NEED TO BUILD THE BRAND CUSTOMERS LOVE
AND 
THE COMPANY PEOPLE ARE PASSIONATE TO WORK FOR! 

THE ZERO IN FORMULA

Get your copy of the book that is causing business leaders around the world to see their company differently.  

NOW AVAILABLE IN SPANISH!

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FREE RESOURCES

Check out the variety of free templates and resources that Zero In has to offer that will help you make sure your business or team is as customer centric as possible

All resources are downloadable, free, and no email subscription required (how refreshing!)

See what you can put into practice today!

As a business leader, your number one priority is to

CONQUER INDIFFERENCE!

Indifferent customers have no compelling reason to purchase your product or service

rather than your competitors. 

 

Indifferent employees are complacent because they are not passionate about coming to work each day.

Utilize the Zero In Formula strategies and tools to help increase your customer retention, improve your customer experience, and build a passionate culture of innovation giving your team the ability to find new and better ways to serve your customers.

WHY CUSTOMER CENTRIC AND INNOVATIVE (CCI)?

When you are more customer centric, everything you do is about the customer.  You are intentional (maybe even fanatical) about knowing who your customers are, why they want or need your product or service, their habits, their trends, and their challenges.

This information is then used to find new, creative, and innovative ways to serve your customers.

It results in a customer experience that makes them resonate with you and your brand.  

To go from customers into fans.


When you create a culture of innovation, you become a flexible business

 and your teams become idea machines.

Build a brand customers love and a company people are passionate to work for!

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