Latest Guest Articles in Various Publications

Published in 'nuffsaid on Nov 11, 2020
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How to Focus Your Company on Building Customer "Goodwill"

There is customer satisfaction, there is customer loyalty, then there is goodwill.  What level are you striving for in your business?

Published in on Nov 7, 2020

Could Your Business be More Customer Centric?

Providing great customer service isn't good enough anymore. Successful brands need to be fanatical about understanding their consumers and solving their trickiest problems.

Published in The Opportunist on July 27, 2020
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Designing your Business to Defeat the Big Bad Wolf

Take some key lessons from The Three Little Pigs and apply them to YOUR business before it is too late! 

Published in The Lindsay Advocate  on June 5, 2020
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Two local businesses that adapted quickly to new reality

See how some businesses were able to be flexible and quickly pivot during the pandemic.  What can your business do to adapt? 

Published on LinkedIn on May 19, 2020
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Can a Company Survive if it is not Customer Centric and Innovative?

To build a solid foundation for long-term success, a business should be both customer-centric and innovative.  Is yours?