Latest Guest Articles in Various Publications
Published in Office Break News on April 1, 2021
Building a Brand Customers Crave and a Company People Are Passionate to Work For
The 3 principles required to build a long-term successful business that resonates with customers and employees.
Published in 'nuffsaid on Nov 11, 2020
How to Focus Your Company on Building Customer "Goodwill"
There is customer satisfaction, there is customer loyalty, then there is goodwill. What level are you striving for in your business?
Published in Entrepreneur.com on Nov 7, 2020
Could Your Business be More Customer Centric?
Providing great customer service isn't good enough anymore. Successful brands need to be fanatical about understanding their consumers and solving their trickiest problems.
Published in The Opportunist on
July 27, 2020
Designing your Business to Defeat the Big Bad Wolf
Take some key lessons from The Three Little Pigs and apply them to YOUR business before it is too late!
Published in The Lindsay Advocate on June 5, 2020
Two local businesses that adapted quickly to new reality
See how some businesses were able to be flexible and quickly pivot during the pandemic. What can your business do to adapt?
Published on LinkedIn on
May 19, 2020
Can a Company Survive if it is not Customer Centric and Innovative?
To build a solid foundation for long-term success, a business should be both customer-centric and innovative. Is yours?