Dennis Geelen
Founder and Principal

Hi, I'm Dennis Geelen, Founder of Zero In and a customer experience and innovation consultant, author, and speaker residing in Lindsay, Ontario, Canada.  My passion is to help as many organizations build a solid foundation through being as customer centric and innovative as possible.

With an Honors Bachelor of Science degree from Trent University, a Masters in Project Management from the University of Ontario IT, and over 20 years experience working for and with organizations of various sizes from different industries, I bring a variety of skills, background, and strategies to the businesses that I work with.

Through Zero In, I work with companies and organizations who want to build engaging and loyal relationships with their customers as well as a culture of innovation with their employees.    I stress the need for any and all organizations to understand, know, and empathize with their customers through various strategies and tools and then leverage that information with innovative principles and practices to find creative new ways to serve and add value to those customers.

Since founding Zero In during 2018, I have worked with clients in several industries ranging from government, non-profit, healthcare, insurance, energy, and sports & recreation.

I believe in a strong community focus by volunteering in several capacities and regularly donate money from the Zero In public workshops to various local charities.

I am best known by my clients for my high-energy, interactive workshops combining important information for your business along with engaging, entertaining activities for the participants.