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Dennis Geelen
Consultant, Author, and Speaker

I help people become the Chief Difference Maker in their companies!

With over 20 years experience working in senior management roles in software, elearning, efinance, and insurance, I bring a wealth of leadership, strategy, customer experience and innovation knowledge to the table.

My workshops and speaking engagements are high energy and extremely interactive.  

At the end of the day, my goal is to help you conquer indifference.  In both your customers and your employees.  To build a brand that customers love and a company that people are passionate to work for!

For your business to resonate with your customers and team members, and be successful long-term, it must be built on the principles of being both customer-centric and innovative.

When you are more customer centric, everything you do is about the customer. You are intentional (maybe even fanatical) about knowing who your customers are, why they want or need your product or service, their habits, their trends, and their challenges.

This information is then used to find new, creative, and innovative ways to serve your customers.

It results in a customer experience that makes them resonate with you and your brand.  They turn from customers into fans.

When you create a culture of innovation, you become a flexible business, and your teams become idea machines.

No longer do you blend in with your competition.  There is differentiation, and for all the right reasons.

Since founding Zero In during 2018, I have worked with clients in several industries ranging from government, non-profit, healthcare, insurance, energy, and sports & recreation helping them build the brand that customers love and a company that people are passionate to work for!


​I believe in a strong community focus by volunteering in several capacities and regularly donate money from the Zero In public workshops to various local charities.


I am best known by my clients for my high-energy, interactive workshops combining important information for your business along with engaging, entertaining activities for the participants. 


Whether a business, non-profit, school, or church, lets make your team as customer centric and innovative as possible!

Also, since starting and growing ZERO IN, I now also help other solopreneurs launch their own business.

To learn more, visit


I have read The Zero In Formula and taken the course; both of which I found extremely valuable.  The course in particular really helped me to visualize the ‘who and why’ after fully understanding the three building blocks to a successful business.  This forward-thinking approach is also shaping our foundation’s purpose, direction, and values to encompass customer centric innovation.  The CCI Assessment Tool was particularly helpful in identifying areas of improvement.  In addition, Dennis provides several incredibly valuable templates to assist in deepening this focus.  I highly recommend this course either as a complement to the Zero In Formula book, or on its own. 

Deb Aben, Executive Director, The Kawartha-Haliburton Children’s Foundation.

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