Templates

Download these free templates and use them to better understand who your customers are, why they purchase your products or services, and what their journey looks like with your brand.

Purpose and Values Template

Use this template to help determine your company or team's purpose and values

Customer Experience Map

Use this template to map out all the touchpoints that your customer has with you and your brand

JTBD Sample Interview

Use this template to conduct a customer interview and determine their needs for your product/service

CX Project Goals Template

Use this template to understand and get alignment on the goals for your customer experience project

Customer Journey Map

Use this template to map out all the touchpoints that a customer has during a specific piece of the journey

Customer Jobs Template

Use this template to list the various jobs that customers are hiring your product or service to do for them

Customer Segments Template

Use this template to help determine the various customer segments that you serve

Customer Empathy Template

Use this template to help you better understand the wants, needs, obstacles, and frustrations of your customers

Value Proposition Template

Use this template to define unique value proposition statements for your products and services

BUILD THE BRAND CUSTOMERS CRAVE AND

THE COMPANY PEOPLE ARE PASSIONATE TO WORK FOR!