Templates
Download these free templates and use them to better understand who your customers are, why they purchase your products or services, and what their journey looks like with your brand.
Purpose and Values Template
Use this template to help determine your company or team's purpose and values
Customer Experience Map
Use this template to map out all the touchpoints that your customer has with you and your brand
JTBD Sample Interview
Use this template to conduct a customer interview and determine their needs for your product/service
CX Project Goals Template
Use this template to understand and get alignment on the goals for your customer experience project
Customer Journey Map
Use this template to map out all the touchpoints that a customer has during a specific piece of the journey
Customer Jobs Template
Use this template to list the various jobs that customers are hiring your product or service to do for them
Customer Segments Template
Use this template to help determine the various customer segments that you serve
Customer Empathy Template
Use this template to help you better understand the wants, needs, obstacles, and frustrations of your customers
Value Proposition Template
Use this template to define unique value proposition statements for your products and services