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On Demand Self Paced Course

Regular Price is $297 CAD

Purchase now for only $47 CAD

Limited time offer, don't miss out!

If you’re reading this, it's probably because you’re eager about finding out how to build a business that both your customers and your team members love. That's great!

Understanding and applying the 2 main ingredients for a thriving business will change your trajectory and set your company up for long-term success. I stopped talking to business leaders about traditional strategic plans and started talking about how to build a customer centric and innovative business.. When I made this switch with the clients I work with, it was so powerful,


I wanted to share it with as many people as I could, I wanted every business leader I met to learn about it too. It’s an amazing feeling to serve others and help them build a thriving business.

If you’re up for the journey, I will be your guide in this course. I’ll be there with you, step-by-step as you learn to discover how to build a brand customers crave and company people are passionate to work for.

Shall we?

- Dennis

WHY this course?

86% of customers are willing to pay more for the exact same product or service when it comes from a brand that they resonate with and provides a great customer experience.

Employees that are more engaged and love the company they work for end up being 21% more productive and the company sees 41% less absenteeism.


This course teaches you how to build a customer centric and innovative company (i.e. a brand that customers love and a company people are passionate to work)

Take a look at the most successful businesses leaders throughout history. They know WHY their customers do what they do, they understand WHO their customers are, and they are deftly talented at finding new and better ways to serve them.

WHO is this for?

This course is meant for savvy business owners and leaders that want to conquer the challenge of indifference.

Indifferent customers as well as indifferent employees.

Whether you are starting up a new company or your business has been established for several years, it is never too early or too late to apply these principles and strategies.


WHAT can I expect?

Think of this course as a virtual visit with Dennis and 8 other global experts. As we guide you through the strategies and tools, you’ll encounter a series of videos, as well as exercises to work through on your own, or as a leadership group together.

The combination of skills, tools, and principles required to build a customer centric and innovative business is exactly what the best selling book The Zero In Formula gives you.

And now....

The Zero In Formula online course is here to walk you through, step by step.

With over 50 instructional videos, stories and examples from businesses and leaders from various industries, interviews with global experts, and 20 take away exercises, this course is will be your roadmap for building the brand customers crave and the company people are passionate to work for.

See the full course syllabus that includes over 50 instructional videos, stories and examples from businesses and leaders from various industries, interviews with global experts, and 24 take away exercises.

Full Course Syllabus

Learn From Global Experts

Dennis Geelen (Canada)
Founder of Zero In and author of The Zero In Formula
Walks you through all aspects of building a customer centric and innovative business.
Eckhart Boehme (Germany)
Innovation Consultant and Developer of The Wheel of Progress
Examines the need to understand WHY customers purchase products and services and how to better understand this about YOUR customers.
Tamara Eberle (Canada)
Expert Facilitator and Cofounder of Traction Strategy
Dives into the Skill, the Will, and The Magic Pill required to build a culture of innovation and facilitating effective brainstorming sessions
Ingrid Lill (Denmark)
Brand Strategist and Founder of Lill Branding
Discusses the power of brand storyboarding and how this can help you see your purpose and direction of your company visually
Rick Adams (Ireland)
Founder and CEO of
Talks about how, when, and why to segment your customers before mapping their current and future journey with your business
Carlos Oliveira and Leah Oliveira (Canada)
Design Sprint Experts and Cofounders of adaptiveX
Walks you through the best practices for Design Sprint sessions.  What are the pros, when are they appropriate, and how do you facilitate them effectively?
Richard Russell (Luxembourg)
Innovation Consultant and Founder of Russell and Company
With vast experience from working at both Google and Amazon, Richard looks at how to get your innovation off on the right foot by using a method called 'Working Backwards'
Tracy Brown (Canada)
HR Expert and Cofounder of TART 
Reviews how best to not only attract the best talent to your team, but how to effectively retain your top employees as well.

Purchase the Course

The entire package of 54 videos and 24 exercises that take

you through all aspects of The Zero In Formula

Purchase now for only $47 CAD!


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