Zero In is a boutique consulting firm based in Lindsay, Ontario, Canada.  Our mission is to help as many businesses and organizations solve the problem of 'indifference' by becoming as customer-centric and innovative as possible.

Indifferent customers have no compelling reason to purchase your product or service rather than your competitors. 


Indifferent employees are complacent because they are not passionate about coming to work each day.

Work with Zero In to help increase your customer retention, improve your customer experience, and build a passionate culture of innovation giving your team the ability to find new and better ways to serve your customers.


When you are more customer centric, everything you do is about the customer.  You are intentional (maybe even fanatical) about knowing who your customers are, why they want or need your product or service, their habits, their trends, and their challenges.

This information is then used to find new, creative, and innovative ways to serve your customers.

It results in a customer experience that makes them resonate with you and your brand.  To go from customers into fans.
When you create a culture of innovation, you become a flexible business, and your teams become idea machines.

No longer do you blend in with your competition.  There is differentiation, and for all the right reasons.

"Customers DO NOT buy your product or service, they buy what it can DO FOR THEM"

Customer-centricity means knowing your customers and giving them what they crave.  This helps you to build trust and loyalty, but also a solid reputation.  Loyal customers become fans of your brand and refer other customers to you.

"If you don't find new and better ways to serve your customers, SOMEONE ELSE WILL!"

Being Innovative brings new ideas, which is crucial to a business being able to find new and better ways to add value for your customers.  With innovation comes creative new products and services, increases in efficiency and, as a result, improved profitability.

The businesses and organizations built on the principles of customer-centricity and innovation have a solid foundation.  They are built to last and withstand various pressures.


Check out the Resources that Zero In offers to

help your business or team be more

Customer Centric and Innovative


Being customer centric and innovative does not happen by accident.  It takes intention, with proper planning and execution.  At Zero In, we use a specific formula to help our clients achieve success.

The 3 Pillars:  There are 3 things that all businesses and organizations need to do well in order to be successful.

1. Purpose and Direction

2. Team Collaboration

3. Individual Skills and Behaviors

When each of these pillars are based on the principles of Customer-Centricity and Innovation, then you have a winning formula.