Tools and Resources

Starting up a new business?  Ensure that you are building your new business on a solid foundation.

Looking to pivot your current business? Do it with the idea of setting yourself up for better long term success.

Want to measure the state of your business, team, or organization? Assess how customer-centric and innovative you are to see if you are set up to thrive long-term.


Dennis Geelen's latest book that is inspiring leaders to look at their business differently

Find out what happens to your business when Customer Centricity and Innovation collide!

A short engaging and insightful fable that helps take the reader through a 10 step lesson in Leadership

A quick thought provoking story outlining the need to focus on Benefits Realization as part of the project management practice

CCI Assessment Tool

Check out the Zero In - CCI Assessment tool to see what you need to do so that your business can:

  • Create lifelong customers that are loyal to you and your brand

  • Build a culture of innovation in your business or team

  • Continue to intentionally find new and better ways to serve your customers - don't leave it to chance

  • Be a leader in your industry

  • Set your business up for long-term sustainable success

Basic Version - FREE

Try the free version of the CCI Assessment tool

- assess your business or team, gain insights into your current strengths and areas of opportunity

Premium Version - $29.95

Try the premium version of the CCI Assessment tool

- receive in depth analysis on your CCI Score as well as tools and strategies that you can implement today!

Once you purchase the premium version of the assessment tool, you will have 10 days to fill out the assessment.  Your custom report for your business can be downloaded for you to keep once you have completed the assessment.

Customer Centricity Templates

CX Project Goals Template

Use this template to understand and get alignment on the goals for your customer experience project

Customer Experience Map

Use this template to map out all the touchpoints that your customer has with you and your brand

Customer Segments Template

Use this template to help determine the various customer segments that you serve

Customer Journey Map

Use this template to map out all the touchpoints that a customer has during a specific piece of the journey

Customer Empathy Template

Use this template to help you better understand the wants, needs, obstacles, and frustrations of your customers

Customer Jobs Template

Use this template to list the various jobs that customers are hiring your product or service to do for them

Innovation Game

Stay tuned for information about the new Zero In - Innovation online game.  Play the game with your team to help spark new creative ideas for your business.

Subscribe to the Zero In mailing list to stay informed about when the new game will be released.