Tools and Resources

Starting up a new business?  Ensure that you are building your new business on a solid foundation.

Looking to pivot your current business? Do it with the idea of setting yourself up for better long term success.

Want to measure the state of your business, team, or organization? Assess how customer-centric and innovative you are to see if you are set up to thrive long-term.

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See Dennis's list of favourite business books

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Check out the Zero In - CCI Assessment tool to see what you need to do so that your business can:

  • Create lifelong customers that are loyal to you and your brand

  • Build a culture of innovation in your business or team

  • Continue to intentionally find new and better ways to serve your customers - don't leave it to chance

  • Be a leader in your industry

  • Set your business up for long-term sustainable success

Zero In offers a variety of templates to help guide you through the process of understanding your customers, their needs, the value that you create for them, and the journey they have with your brand.


Stay tuned for information about the new Zero In - Innovation online game.  Play the game with your team to help spark new creative ideas for your business.

Subscribe to the Zero In mailing list to stay informed about when the new game will be released.