ZERO IN ACADEMY

Only $297 CAD

Over 50 instructional videos, stories and examples from businesses and leaders from various industries, interviews with global experts, and 24 take away exercises, this course is your roadmap for building the brand customers crave and the company people are passionate to work for.

Want to build a brand customers crave and a company people are passionate to work for?

Of course you do!

And in order to do so, you need a foundation for your business that is built on the principles of being as customer centric and innovative as possible (CCI)

Take a look at the most successful businesses throughout history. They know WHY their customers do what they do, they understand WHO their customers are, and they are deftly talented at finding new and better ways to serve them.

This combination of skills, tools, and principles required to build a customer centric and innovative business is exactly what the best selling book The Zero In Formula gives you.

And now....

The Zero In Formula online course is here to walk you through, step by step.

This course is your guide to understanding and implementing the right strategies to set your business or team up for long-term success.

With over 50 instructional videos, stories and examples from businesses and leaders from various industries, interviews with global experts, and 20 take away exercises, this course is will be your roadmap for building the brand customers crave and the company people are passionate to work for.

See the full course syllabus that includes over 50 instructional videos, stories and examples from businesses and leaders from various industries, interviews with global experts, and 24 take away exercises.

Full Course Syllabus

Learn From Global Experts

Dennis Geelen (Canada)
Founder of Zero In and author of The Zero In Formula
Walks you through all aspects of building a customer centric and innovative business.
Ingrid Lill (Denmark)
Brand Strategist and Founder of Lill Branding
Discusses the power of brand storyboarding and how this can help you see your purpose and direction of your company visually
Eckhart Boehme (Germany)
Innovation Consultant and Developer of The Wheel of Progress
Examines the need to understand WHY customers purchase products and services and how to better understand this about YOUR customers.
Rick Adams (Ireland)
Founder and CEO of PracticalCSM.com
Talks about how, when, and why to segment your customers before mapping their current and future journey with your business
Tamara Eberle (Canada)
Expert Facilitator and Cofounder of Traction Strategy
Dives into the Skill, the Will, and The Magic Pill required to build a culture of innovation and facilitating effective brainstorming sessions
Carlos Oliveira and Leah Oliveira (Canada)
Design Spring Experts and Cofounders of adaptiveX
Walks through the best practices for Design Sprint sessions.  What are the pros, when are they appropriate, and how do you facilitate them effectively?
Richard Russell (Luxembourg)
Innovation Consultant and Founder of Russell and Company
With vast experience from working at both Google and Amazon, Richard looks at how to get your innovation off on the right foot by using a method called 'Working Backwards'
Tracy Brown (Canada)
HR Expert and Cofounder of TART 
Reviews how best to not only attract the best talent to your team, but how to effectively retain your top employees as well.

Purchase the full course package

All 54 videos and 24 exercises that take you through all aspects of The Zero In Formula

Only $297 CAD

BEST VALUE DEAL

Purchase the customer centricity package

22 videos and 10 exercises including the course introduction as well as those specific to the customer centric tools and strategies outlined in The Zero In Formula

Only $187 CAD

Purchase the innovation package

27 videos and 8 exercises including the course introduction as well as those specific to the innovation principles and practices outlined in The Zero In Formula

Only $187 CAD

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